New Business Development Manager — Industrial XR
At Spectr-xr, we are building a collaborative XR platform where teams in industry, construction and engineering can explore, analyse and prepare complex 3D projects before real-life operations begin. Our customers use Spectr to align design, commissioning, training, maintenance and operations more effectively, and to reduce risk.
Role overview
At Spectr-xr, we are building a collaborative XR platform where teams in industry, construction and engineering can explore, analyse and prepare complex 3D projects before real-life operations begin. Our customers use Spectr to align design, commissioning, training, maintenance and operations more effectively, and to reduce risk.
We have ambitious growth plans across Europe and are looking for a Business Development Manager who, as a true new-business hunter, will expand our footprint within industrial environments (manufacturing, F&B, life sciences, energy, AEC, ...).
As Business Development Manager, you are responsible for winning new industrial customers and generating new ARR through pilots and scalable deals at organisations with complex assets and engineering projects. You open doors with stakeholders in operations, engineering, maintenance, HSE, HR/L&D and at C-level, and translate their concrete pains into XR solutions with measurable business impact on safety, lead time, commissioning and training.
You don't sell "software features", but solutions to specific operational problems: from commissioning chaos to onboarding of technicians and remote maintenance.
Responsibilities
- Own the full sales cycle: from first contact and discovery to proposal, negotiation and closing of new deals across Benelux, France, UKI and wider Europe
- Actively hunt new logos through outbound, networking events, industry federations, partners and follow-up on marketing leads
- Run in-depth discovery conversations with industrial clients to understand their challenges in design, commissioning, training, maintenance and operations, and translate them into XR use cases
- Develop value-driven proposals: from low-threshold pilots to multi-year engagements, with clear ROI and KPIs around safety, downtime, training time and capex/opex savings
- Build strong business cases using relevant examples and anecdotes from the sector (e.g. commissioning a new line, shutdown planning, offshore projects, brownfield revamps)
- Prepare and run demos and proof-of-concepts together with the internal team — you speak the customer's language and frame the use case sharply
- Build and manage your pipeline in CRM (HubSpot) with clear forecasting, deal stages and follow-up actions
- Bring market feedback back to the team (use cases, integrations, pricing) so we can continuously sharpen our proposition
Requirements
- 3–10 years of experience in a commercial role in or for the manufacturing and/or process industry, AEC, engineering or energy sector (e.g. vendor or integrator of industrial solutions, capex projects, engineering services, automation, training, ...)
- You know the world of plant managers, project engineers, maintenance managers, HSE and operations from practice, and can name their pains in their own words
- Experience with complex capex or project-based environments (commissioning, brownfield revamps, new lines, shutdowns, ...) is a strong plus
- A pronounced hunter with proven experience in opening new accounts and closing new-business deals in an international context
- Skilled in consultative / value-based selling: you start from the customer's business pain and build the case for our XR solutions from there
- Comfortable switching between operational details and strategic impact in conversations, with stakeholders ranging from the shop floor to C-level
- Affinity with technology (digital twins, 3D, AR/VR/XR, industrial automation or adjacent domains) and able to frame complex solutions clearly, without being a developer yourself
- Fluent in Dutch (native), French (professional) and English (professional); German is a plus
- You use modern digital tools (HubSpot, social selling, LinkedIn, sales engagement) to build and systematically follow up your pipeline
- You think and act as a builder: you help set up processes, playbooks and best practices instead of only operating an existing machine
Nice to have
- Experience in B2B SaaS or high-tech software sales, if combined with strong sector / domain knowledge
- An existing network within manufacturing, F&B, life sciences, energy or AEC in the Benelux
What we offer
- Impact: you help shape how industrial companies and construction / engineering teams use XR for design, training, maintenance and operations across Europe
- Innovation: you work at the intersection of XR, digital twins, 3D and industrial automation
- International scope: you work with customers and prospects in multiple countries, with a focus on Benelux & Europe
- Scale-up environment: short lines, high autonomy and direct visibility of your impact
- Competitive package with a fixed salary and variable compensation based on new ARR / closed deals
- Flexible working: a combination of office (Belgium), working from home and customer visits
Location
Based in Mechelen (Belgium), with a flexible mix of office work, working from home, and customer visits across Benelux, France, UKI and the wider European market.
